BetMGM recently launched an unprecedented online video slot game named “NHL Gold Blitz,” endorsed by the National Hockey League (NHL), and containing the logos of all 32 teams.
This marks a historic moment as it’s the first online slot game to ever receive an NHL endorsement.
Initially available exclusively in New Jersey, “NHL Gold Blitz” is poised to broaden its reach to other states where BetMGM’s interactive gaming services are operational. This 6×4 video slot game is designed to offer an engaging experience with 4,096 different ways to win. It features captivating elements such as the “NHL Gold Blitz Instant Cash Collection,” “Wild Multiplier Free Spins,” and the opportunity for jackpot prizes.
Oliver Bartlett, the Vice President of Gaming Product & Content at BetMGM, expressed great enthusiasm about this collaboration with the NHL and Digital Gaming Corporation – highlighting the combination of the NHL’s prestigious brand and the dynamic nature of the game, which together create an exceptional offering. BetMGM takes pride in presenting this game, among many others, as unique experiences available exclusively on their platform.
BetMGM’s global expansion recently included entry into the UK market, utilizing the technology of LeoVegas. The company’s strategic endeavors also featured a Vegas-style event at Newcastle Racecourse in the UK, effectively merging live horse racing with casino gaming elements.
Broader Industry Trends
Beyond this specific launch, BetMGM’s move is indicative of a broader trend in the sports betting and gaming industry, where partnerships between gambling companies and sports leagues are becoming increasingly common. Recently Aristocrat Gaming launched NFL themed slots across US casino gaming floors.
BetMGM’s venture with the NHL is a testament to the growing synergy between sports leagues and the gambling sector, offering innovative and engaging products to fans and bettors alike.
Global iGaming Analyst based in New York City. Jenny's work can also be found at GamblingIndustryNews.com & PokerIndustryNews.com.
