- Wednesday, December 13th, 2023 3:26

Hard Rock Digital, has unveiled the formation of Hard Rock Games, a new division committed to the creation and management of its free-to-play online casino and mobile gaming offerings. This strategic move includes the acquisition of WGames, a prominent name in social mobile gaming, propelling Hard Rock Games to new heights with upgraded technological, operational, and development capabilities, and a slew of new games – boosting its social gaming appeal.

“With the addition of WGames’ world class games, technology and operations, we have set the stage to accelerate growth for our social gaming business,” Rafi Ashkenazi, Executive Managing Director of Hard Rock Digital, emphasized. “Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can.”

hard rock's Neverland casino

The acquisition brings WGames’ leading gaming titles, such as Jackpot Planet and Neverland Casino, into the expanding Hard Rock Games portfolio, which includes a range of popular Hard Rock and Seminole Gaming branded online gaming experiences. These games are seamlessly integrated with the Unity™ by Hard Rock loyalty program, offering players a gateway into Hard Rock’s worldwide network of cafes, hotels, resorts, casinos, and more. Further details on Hard Rock Games and its array of free-to-play games are available on their website, HardRockGames.com.

Hard Rock Digital stands as the exclusive interactive gaming and sports betting platform for Hard Rock International and Seminole Gaming on a global scale. Renowned for its iconic cafes, casinos, hotels, and vast collection of music memorabilia, Hard Rock builds upon its legendary hospitality and entertainment foundation to shape the future of sports betting and internet gaming.

Jenny Tang

Global iGaming Analyst based in New York City. Jenny's work can also be found at GamblingIndustryNews.com & PokerIndustryNews.com.