pariplay usa deal
- Monday, December 11th, 2023 1:30

In a move to expand its North American footprint, NeoGames S.A., through its subsidiary Pariplay, has forged a new partnership with Tipico US . This collaboration, announced on December 11, 2023, will bring a variety of Pariplay’s Wizard Games and Fusion content to the online casino enthusiasts in New Jersey, marking a notable development in the digital gaming sector.

NeoGames, a prominent player in the iLottery and iGaming industry, is renowned for its comprehensive technology solutions. This new agreement with Tipico US signifies a strategic expansion in the lucrative North American market, further strengthening Pariplay’s presence in this region.

Tipico, a globally recognized brand in sports betting and iGaming, is celebrated for delivering top-tier digital entertainment across a diverse array of 30 sports. Its New Jersey-based online casino, recently revamped with a cutting-edge, fully in-house developed platform, stands as a testament to its commitment to digital innovation.

The integration of Pariplay’s content with Tipico’s platform is scheduled for the first quarter of 2024, enhancing an already established relationship between the two companies in the European market. This move is seen as a significant step in Pariplay’s ongoing efforts to broaden its reach across regulated states in the US, where it has already achieved considerable engagement through partnerships with other leading operators like Rush Street Interactive and Hard Rock Digital.

Tsachi Maimon, President and Head of iGaming at NeoGames, expressed excitement about this partnership, emphasizing the opportunity to bring a diverse range of gaming content to Tipico’s updated online casino in New Jersey. Following their successful European collaboration, Maimon is confident that this expansion into North America will elevate Pariplay’s presence in this key market.

Adrian Vella, US CEO at Tipico, echoed these sentiments, celebrating the enhanced online casino platform and the upcoming integration of Pariplay’s content. He highlighted the diversity and appeal of the Wizard Games and Fusion portfolio, anticipating a positive reception from players in the new year.

Jenny Tang

Global iGaming Analyst based in New York City. Jenny's work can also be found at GamblingIndustryNews.com & PokerIndustryNews.com.