Everi Payments has partnered with Railsr to create an embedded credit and loyalty card that its aimed at “improving the customer experience” across various venues.
The card will be part of Everi’s digital CashClub Wallet technology, which is designed to help commercial casinos engage with patrons outside of their establishments by extending a branded retail credit card featuring rewards and customizable perks.
The technology currently reaches over 400 casino brands, and the new product will further extend the branded credit and loyalty experience within the existing CashClub Wallet ecosystem.
The turnkey credit product will be made available to eligible customers benefiting from Everi‘s payments, compliance, and loyalty projects.
We’re excited to announce the arrangement between Everi and Railsr,..This embedded credit card experience is an industry-first and will give resorts and casinos a new way to engage with patrons in their daily lives as well as additional revenue to enrich their rewards even further”
–Tiffany Johnson, Head of Product, North America, Railsr, Inc.
Casino rewards cards allow casinos to stay connected with their patrons and offer custom rewards both inside and outside of the resort
Casino rewards credit cards can help casinos keep customers loyal to their brand. This can be beneficial for both the industry and customers. Casino credit cards are not a new concept, as Caesars and MGM already offer them. While these cards may not offer as many rewards as travel cards, customers may still use them because they enjoy the experiences offered by the resorts and casinos.
About Railsr
Railsr is the world-leading embedded finance experiences platform. It helps brands put the customer experience at the heart of their business by using finance as a strategic engagement tool to deepen relationships, create increased brand relevance and generate revenue. The Railsr platform provides financial products and solutions, including banking and wallets, cards, credit and rewards. For more information about Railsr, go to: https://www.railsr.com/
About Everi
Everi Gaming is on a mission is to lead the gaming industry through the power of people, imagination and technology. With a focus on player engagement and helping casino customers operate more efficiently, the Company develops entertaining game content and gaming machines, gaming systems, and services for land-based and iGaming operators. The Company is also a preeminent and comprehensive provider of trusted financial technology solutions that power the casino floor while improving operational efficiencies and fulfilling regulatory compliance requirements, including products and services that facilitate convenient and secure cash and cashless financial transactions, self-service player loyalty tools and applications, and regulatory and intelligence software. For more information, please visit www.everi.com, which is updated regularly with financial and other information about the Company.
Nelson is a former casino dealer, now working as journalist in Las Vegas, Nevada - covering the global iGaming industry for USA-Casino.com
